In order to encourage password sharing beneficiaries to create their own subscriptions, the Californian group will offer a service that allows them to transfer their profile to a new account.
Netflix, an American streaming company, announced Wednesday 16 March that it will be conducting tests in Chile Costa Rica, Peru and Peru to determine if its customers share their passwords beyond their home.
Subscribers will need to pay an amount in addition to their monthly subscription (approximately $3 in Chile, $2.99 in Costa Rica and approximately $2.12 in Peru) to be able to add up to two additional accounts to their profile.
“We have always made it easy to allow people living together to share their Netflix accounts. Features like separate profiles, simultaneous streams for Standard and Premium subscriptions, and the ability for them both to access these simultaneously”Chengyi Long was the director of product innovations at Netflix.
“While these features are extremely popular, they also created a form of confusion about when and how Netflix could be shared”She added. “As a result, accounts are split between different households, which affects our ability to invest in quality series and movies for our members. »
In California, in addition to paying password sharing, the group will offer a service to transfer a profile into a new account. This is to encourage beneficiaries of password sharing to start their own subscription.
Netflix tested last year a way of limiting password sharing. They sent certain customers a warning message to verify that they were in the same area as the account’s owner.
Netflix, which has been long lenient about the subject seems ready to tighten its screws when it runs out of steam.
American company lost 8.2 million accounts between September and December 2013 to close the year at 221 millions. It is now facing increased competition from Disney +
Netflix raised the price of its subscriptions to the United States and Canada in January. The same happened in March in the United Kingdom, Ireland.
Netflix offers prices that are higher than most competitors. However, unlike most other platforms, Netflix does not show advertising.