Everything you need to know about Brussels’ plan to put political ads on social media.
Brussels focuses on political advertising.
Two officials say that the European Commission will announce a proposal on Wednesday. It will force Facebook, Google, and dozens more local political parties to publish information about how they use paid information in order to target voters. The draft rules were obtained by POLITICO.
New efforts -related to a separate rule known as the “Digital Services Act”, will regulate content and products online more broadly. The world’s largest social media platforms will have to ban their use by political groups Platform for identifying online users whose data is based on sensitive information such as gender or orientation.
Micro-targeting is the ability to target specific people with advertisements. It will not be prohibited. Officials in the EU hope the new proposal will prevent the worst abuses of social media by EU democracies, such as the spread of mistrust and dissent among local voters through the use foreign governments’ political advertisements. These proposals will make it more difficult to social media platforms and politicians to use sophisticated tools driven by artificial Intelligence to transmit partisan messages before elections.
“I really believe that micro-targets based on race, religion, sexual orientation and some other sensitive data should be prohibited from obtaining data,” European Commission Vice President Věra Jourová will announce these proposals, he said at the European Business Summit last week.
These rules must still be approved by the European Parliament, EU member states, and may become law before next European Parliament elections in 2024.
Nevertheless, the upcoming announcement marks Brussels’ latest attempts at the digital world, as well as the revised “Digital Market Act” and “Digital Services Act”, which EU member states will approve on November 25.
This is all you need to know.
Brussels wants to ban political advertising in its worst form, but paid information will still be available on social media.
EU officials have not explicitly prohibited such advertising. Therefore, in the preparation phases of national elections (such as next year’s in France or before the 2024 European Parliament election), political groups and third-party lobbying firms will still be allowed to purchase social media content targeted towards potential supporters.